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Social networks and how to use them

As you have multiple social networks to manage professionally, it becomes essential to quickly select a tool that lets you manage everything from one place. Today, we invite you to test with us HootSuite solution, with a simple, intuitive and pleasant interface.

HootSuite offers 3 core features that will help you accomplish your community management tasks:

A monitoring tool to find inspiration;
A planning tool to save time and organize your editorial schedule;
An ultimate tool for analyzing the impact of your social media actions.

HootSuite provides a dashboard for you to monitor. In the beginning you will be able to select the topics and sources that interest you. You can then add custom sources based on your subscription.

Once your sources and topics are selected, your dashboard displays related news and a search engine to sort through the results.

Thanks to this tool, you can stay up to date on your business topics and find new content ideas to share on your network!

A planning tool to save time and organize your editorial schedule

You will be able to connect to HootSuite to manage your social networks directly from the tool.

HootSuite is compatible with Twitter, Facebook, Instagram and LinkedIn.

Adding your network is very easy, just click the “plus” and let yourself be guided.

Once this is done, you can easily schedule simultaneous publications on one network or multiple networks.

All you have to do is type your message, choose the social networks you want to publish on and indicate the date of publication! Of course, you can add your own photos and videos. You also have a shared library in which you can access your text and various media for all the users on your team on Swallow.

Scheduled posts can then be found on an editorial calendar.

Practice : The calendar can also integrate chestnut trees (to help you bounce back on current topics) and your own events (think of scheduling publications on D-Day).

On the programming side, HootSuite allows you to import a CSV to program multiple publications at once or connect an RSS feed to automatically program publications based on this feed.

You also have a mobile application to program more easily.

Last but not least, if many of you are working on animations for the network, HootSuite  also manages the teams.

In short, this tool provides everything you need to plan your communications effectively.

Finally, the ultimate tool offered by HootSuite allows you to monitor the impact of your actions. Afterwards, you’ll get a URL reducer to track clicks on your publications, key audience data for each of your communities and for Twitter, the best time to publish.

On Twitter, you can follow the development of my activity, impressions and engagement all on a single screen. You can also see the engagement of each of your tweets.

The best time to post:

On the Twitter community, I see that the best times during the week are 10:30 a.m. and 4:57 p.m. on weekends, so I help myself by identifying the most active times to adjust accordingly.

This way you will be able to measure the impact of your actions and develop your social media strategy accordingly.

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