Improving The Ergonomics of a Mobile Application
The continuing evolution of mobile marketing
In mobile marketing today it is impossible to ignore the ergonomics of an application if the aim is to improve the browsing experience of an Internet user while using their smartphone. This is an essential criterion to face the increasingly stiff competition among the millions of applications existing in the market. So, how to improve ergonomic mobile application?
Hence mobile is an essential device today which has become increasingly popular among the general public. It is no longer just a phone for making or receiving calls. This device is a real miniature computer that accompanies its owner everywhere, and is now an integral part of his life. It allows you to shop online, an important parameter in a post-Covid context during which lifestyles have changed, to minimize physical contact as much as possible, to visit tourist sites without shuddering, to chat with your friends via social networks, give job interviews by videoconferencing, etc. Thanks to applications, the mobile phone optimizes its performance.
Hybrid Apps
Hybrid applications are software that combine a language commonly used by web developers, such as JavaScript, HTML or C++, and a native envelope that allows the previous ones to be adapted to mobile support. These include platforms and languages corresponding to later operating systems. Thus for Android, it is Java or Kotlin (considered the easiest to use), while if mobile is iOS, under Xcode, we use Objective-C.
Native apps
Native applications can only run on dedicated operating systems. According to some experts, they offer the advantage of being more comfortable and faster. In addition, thanks to them, users can use the software already on the mobile, such as GPS for example.
Cross-platform apps
The third type of application is cross platform or multiplatform. This, as the name suggests, is the ability to transmit used code to other platforms supporting developed applications, thus allowing the user to take advantage of the same comfort of use as he or she would on the original app.
Parameters for improving the ergonomic mobile application
Every user of mobile phone today is demanding more and more. Wants to be able to access his favorite applications more quickly, but also wants to enjoy using them.
Thus ergonomics is the first key element for the users who use their device anytime and anywhere. This requires the implementation of applications that are easily accessible and without great difficulty in use. According to the ISO 9241-11 standard, it must take into account some criteria:
Efficiency allows mobile users to quickly do their research and find information that meets their expectations;
To achieve this, it is important that he can achieve his objectives without facing any hurdles, whether he is used to handling the smartphone or whether he is a total newborn;
The user should feel pleasure during this operation. He should feel the need to return to the application regularly, which is proof of his satisfaction.
Speed of search responses
Keeping these criteria in mind, also keep in mind that the person who uses his mobile does not always do the same. He can at the same time discuss with another person, deal with other tasks. So this element should determine how the interface of the app will be developed.
Improving The Ergonomics of a Mobile Application
As we said, the application should allow the user to easily and quickly find what he is looking for. It could be a trendy new boutique, or the trendy new restaurant on the corner. And by remembering them, it can become a means of proposal for the user.
convenience of use
It should give the possibility to consult the user with the same convenience, no matter the size of the screen. Responsive web design is an integration technique that involves automatically matching the interface to all types of screens, be it a smartphone or tablet. It should also be in line with the sense of mobility inherent by mobile phones, in addition, simplified access to social networks regularly used by the consumer.
Remembering past searches for more sophisticated results
Remembering the searches made by the user also makes it possible to offer him the best offers, opening up other approaches for more accurate and more sophisticated results.
Simplicity
For even more ergonomics on an application, it’s better to favor simplicity at all levels, especially with a no-frills font, an interface that doesn’t use too many colors. This simplicity should also be found in the texts so that they can be understood without effort.
