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Tips to Get More Visibility on Twitter

General, Social Media

How to get more visibility on Twitter With 229 million active monetizable users per day, Twitter should be one of the social networks to use in your marketing strategy. It is a goldmine of customer insights and a huge opportunity to grow your brand, increase sales and gain followers. When it comes to achieving your marketing goals, it’s a powerful tool. So what to do to get better visibility on Twitter and build a marketing strategy? Foster interaction Sure, you need to post regular tweets, but at […]

10 Ways to Use QR Codes for Marketing

General, Mobile Marketing

What is a QR code? According to Wikipedia, QR code (or QR code in English) is a two-dimensional barcode (or matrix code) composed of black modules arranged in a square with a white background. The name QR stands for Quick Response, as its data content can be decoded quickly. Simply put, this code is an image that you can create and that, once scanned by the mobile phone of one of your customers or potential customers, can be displayed on a website, over a text, a phone […]

Improving The Ergonomics of a Mobile Application

General, Mobile Marketing

The continuing evolution of mobile marketing   In mobile marketing today it is impossible to ignore the ergonomics of an application if the aim is to improve the browsing experience of an Internet user while using their smartphone. This is an essential criterion to face the increasingly stiff competition among the millions of applications existing in the market. So, how to improve ergonomic mobile application? Hence mobile is an essential device today which has become increasingly popular among the general public. It is no longer just a […]

Analyze phone calls from your marketing campaigns with Dexem

General, Mobile Marketing

Dexem: All-in-One Call Tracking Solution When the customer journey is 100% digital, everything is measurable, from the number of clicks to the number of conversions. Unfortunately, as soon as a sale is made over the phone, follow-up is lost. The good news is that there is a solution. Accurately track return on investment of phone calls generated by your marketing campaigns. Let’s see it together…. You invest in online and offline marketing but don’t know how many phone calls are generated for each campaign. Telephone contacts are […]

Mobile Site Monetization: Different Solutions

General, Mobile Marketing

Mobile Monetization With over 6.64 billion smartphone users in the World today, the question of having a mobile site or application no longer arises. The market is already there and it should continue to grow over the next few years. But how to monetize a mobile site? Should we use the same methods as a classic website? Here’s an overview of the various solutions… Monetization of mobile sites is no longer in its infancy, the options are multiplying and the monetization processes are becoming more and more […]