Analyze phone calls from your marketing campaigns with Dexem
Dexem: All-in-One Call Tracking Solution
When the customer journey is 100% digital, everything is measurable, from the number of clicks to the number of conversions. Unfortunately, as soon as a sale is made over the phone, follow-up is lost. The good news is that there is a solution. Accurately track return on investment of phone calls generated by your marketing campaigns. Let’s see it together….
You invest in online and offline marketing but don’t know how many phone calls are generated for each campaign.
Telephone contacts are part of your strategy, but you can’t determine the cost of an actual marketing contact.
You generate leads over the phone and want to understand the reachability of your salespeople.
If any of these issues concern you, it’s time to implement a call tracking solution.
Dexem have a Call Tracking Solution that we had the opportunity to discover during a presentation. It allows you to analyze phone calls from marketing campaigns and measure their effectiveness. This tool generates virtual tracking numbers for each of your campaigns to better understand your return of investment.
In practice, you will be able to generate as many numbers as you want. This is how you measure the impact of each of your media: Google My Business, Google Ads, Facebook Ads, Spot TV… Each of these unique issues is redirected to your “historical” issue.
This way you will be able to track the amount of calls generated by each of your sources.
Dexum offers two types of call tracking:
Static: One number per campaign.
Dynamic: In this case the system generates numbers automatically according to certain parameters. To get accurate details based on the source of traffic or even visitor session, for example by keyword for your search marketing campaigns.
In the dynamic version, the system identifies the source and automatically replaces the number that appears on your page.
Everything is customizable, you can add custom fields to track what you want (example: a car manufacturer can track the brands requested and get a report by brand).
During telephone redirection, the sales representative will be able to retrieve the user’s original data. This way, he’ll be able to track, whether the person on the phone comes from a Facebook ad, Google or an email campaign or that person comes from the “Open Days” campaign.
The tool also provides an audio library (messages, music on hold) and easily integrates with your CRM (including Salesforce and HubSpot) and Google Analytics.
Integration with Google Analytics makes it possible to track objectives such as: dropouts, call duration, personalized fields, etc. For example, I can track calls that last for more than 3 minutes.
For automation fans, Dexum also has a webhook system to automate certain tasks with Zapier. Example: Creating a Google Docs file with all incoming calls…
The tool can be trialled free of charge for 30 days, after which a subscription is offered at €29 per month. You can also request a demo on the Dexem website.